Data Science
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Welcome to my Analytical side. Given my expertise in User Experience, I find it thrilling to run behavioral experiments, research and analyze the data to create better UX. Besides, I am very interested in Data Analytics.
My Abilities:
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I have taken Data Mining and Business Analytics course in R and Intro to Data Analytics in Python. I have firm grip in both programming languages, R and Python.
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I have taken Database and Data Structures course and I have the ability to interact with databases with (SQL).​​
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I have Data Visualization skills and have a firm grip over Tableau Software. This skill especially comes handy as a UX Designer.
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I know libraries in Python such as NumPy, Pandas, Sklearn. I also have firm grip on Jupyter Notebook.
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I have performed duties of a Data Wrangler in several projects as a UX Researcher.
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I have abilities to clean data and pre process it.
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I can model data and perform model evaluation. There are couple of Data Modeling methods that I have frequently used such as: Logistic Regression, Decision Trees, KNN, SVMs, Linear Regression, Bagging, Boosting, Stacking, Random Forests etc.
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Lastly my most important ability is the curiosity, ability to learn new Machine Learning methods and grow.
Here are few small projects I have worked on
Marketing
Explore my Python project about determining breast cancer prediction in women.
Analyzing how frequent users click on certain advertisements on a website and how to maximize user click through rate.
Using different Machine Learning Algorithms and feature engineering methods to predict sale prices of used houses.
Marketing
I am growth marketer, digital strategist and brand builder.
When I started my academic career, I was a Business student during IGCSEs and I later pursued it in my high school education. As a student with business acumen, I did a minor in Business Administration at Carnegie Mellon University. I paired up my business skills with Data Mining and Business Analytics so I can learn insights from data of users and make decisions to better market the product to the customers. Being a marketer did not just help me in my business field but it also helped me understand how to gain user's attention, provide value, and dd to the growth in UX. I frequently apply similar mindset of building brand to design User Interfaces of different applications.
Relevant Work Experience
Data Analyst & Marketing Intern
Zomato
May 2018 – July 2018
Doha, Qatar
• Analyzing Zomato Qatar top search trends by users and drew key data insights about selling new search spots in the application.
• Presented new sales ideas by doing market analysis of users’ search data for popular Doha’s food trends to drive new business.
• Negotiated deals with various restaurant owners to join Zomato online delivery platform.
• Assisted account managers and learnt to empower restaurants owners by recommending sales action plans for indirect increment in Zomato’s sales.
• Mastered the art of cold calling and advertising sales to persuade restaurant managers to invest in Zomato’s online sales app.
Sales & Marketing Associate
Desklers
May 2015 – August 2017
Lahore, Pakistan
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• Marketed and sold Desklers college app consultation packages to high school students.
• Conducted recruitment of office staff at Lahore's branch and provided Sales training to the new team.
• Headed team of school student ambassadors to make a chain to reach potential customers besides client management.
• Advised in building Desklers online presence with digital marketing content and promotional strategic value adds for their new consultation packages.